Goocha is a simple seafood restaurant, without pretending to be something more, good prices and good vibes. I only have good memories of Goocha, since its beginning. I remember running away from the army one day with Chen, going to Goocha in Ben Gurion st., sharing a pot of “Mules and Frites”, dipping the bread in cream sauce, licking every shell of mussel, then going to get a fruit shake across the road at Tamara and walking happily to the beach on a nice sunny afternoon. Another day I remember going with my Mom ordering another pot of “Mules and Frites” and eating it all before even realizing we received someone else’s order by mistake. Goocha makes me happy because it has the perfect location, all dishes are simple but tasty and they never compromise using quality seafood products.
Goocha’s succeeded over the years and opened more branches: one in Ibn Gabirol and one in Ramat Hachayal. The problem is that you can try to copy a restaurant but you can’t copy the location. Ben Gurion’s first branch is still always crowded but the other branches had less success. Ibn Gabirol branch almost completely failed but kept from closing by a genius move – instead of trying to copy somewhere else’s success, changed the direction of the restaurant to fit the new venue. They turned into “The diner – by Goocha” and as for today this move have not only saved it, but became a success of its own: serving high quality “Diner” dishes like burgers, milkshakes, BLT, while keeping a warm spot for Goocha’s seafood favorites. The other branch, in Ramat Hachyal, survived because it’s a business district and with a good lunch offer it’s possible to get by.
Lately I went to have lunch in both of these other branches and was pleased to discover that over the years, Goocha kept its both principles: good products and reasonable prices. Not an easy task these days, you know 🙂
14, Ibn Gabirol st. Tel-Aviv
7, Ha’barzel st. Ramat Hachayal, Tel Aviv
In my opinion, for about the same price, Goocha offers a much better value lunch in Ramat Hachayal than Segev Express, but for a good papaya salad in Tel-Aviv, you’ll have to go to Thai House, or go as far as Thailand.